Fantastic! Independent artists with a vision, a plan, and metrics! Too many young artists approach the creation of their work as something completely separate from any other kind of business venture, as if they don't really want to make money from their endeavors, as if passion were enough. This band's approach takes passion as a given, and layers on carefully considered elements of communication, clarity, care for their fans and for the larger community of artists and creators, and immense generosity of spirit.
The old Balinese saying on my homepage applies here: We have no art. We do everything as well as we can.